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Written by Elizabeth Osta Non-executive directors are faced with unprecedented change brought by the digital revolution. They are accountable for steering their companies in the right direction. Digital strategies are the key to unlock unprecedented growth and yet several studies point that most of the spend in digital is often going to waste and does not realise the expected growth. To realise growth in digital transformation, it is crucial to clearly select use cases that will create either further adoption and grow the customer base or digitise and automate thus reducing the cost base or both. Whilst a lot of
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