Author name: NEDonBoard Member

Picture of Deena Shah, NEDonBoard x ACCA, for a case study on preparing strategically for NED roles

Non-executive director case study of preparing strategically

Curiosity, growth, and purpose, that’s what inspired ACCA member Deena to take her first steps towards becoming a non-executive director (NED). Balancing her career, she wanted to keep learning, expand her impact, and give back. Through the NED Accelerator Programme and membership with NEDonBoard, she discovered a community of support, a wealth of boardroom knowledge, and the confidence to shape her next chapter as a future-ready NED.

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Picture of Geoff Hunt, who discussed his board journey

Pathways to non-executive director roles in action

Transitioning from executive to non-executive life doesn’t happen overnight: it is built through experience, intention, and learning. This case study illustrates how taking on trustee and board roles early, while still in an executive career, can open doors to future non-executive opportunities. It is a powerful reminder that the pathway to the boardroom includes proactive steps, continuous development, and a willingness to contribute beyond one’s day job.

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5 recommendations to drive innovation and growth as a NED

Scaling a company into a large enterprise is challenging, even in supportive startup environments. One of the barriers is the lack of innovation adoption and diffusion across sectors. Non-executive directors and board advisors are valued for bringing fresh perspectives and fostering a culture that embraces change. This blog proposes to equip them through 5 recommendations.

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